East Mane

Alien Contact, How Weed Enhances Music Making, & The Power of Self-Awareness

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Intro

In this episode, Zach talks with Daniel and Jeremy of East Mane, a producer/rap duo from Chicago. They discuss aliens, how anxiety towards weed inhibits creativity and approaching music as a means of self-improvement. Jeremy and Daniel also vent their frustration with streaming services, and share why the vulnerability of creation leads them to respect music they don’t like. A disagreement about Avatar: The Last Airbender leads to an unlikely competition, and the duo explains why variety is the result of experience.

Key Takeaways

Why Aliens Exist

  • The universe is too massive for us to be the only form of intelligent life out there.

    • “There’s a basically 100% chance of there being another universe where someone exactly like you is doing exactly what we’re doing right now, and then there’s infinite copies of that.”- Zach on the multiverse theory

  • Multiverse theory was probably derived by someone on acid who figured out it might actually be real.

Why Weed and Compromise Create Good Music

  • East Mane is the convergence of similarities and differences from Jeremy and Daniel’s influences. 

  • They were not serious until positive feedback made them realize that they had potential.

    • “We made something that we will never use to this day, but at the same time, it was such a fun process. And I think we worked so well together because we’ve known each other for so long, that it made a lot of sense to just see where this could go.”- Daniel

  • Competition is the common thread between sports and music, but it’s not a zero-sum game.

    • “It’s more important when you compete, than how you compete.”- Zach

  • It’s essential to maintain focus and dig deep when your artistic space becomes a workspace.

    • “We’ll just hit a bowl then get in the mindset. Turn off the lights and start getting some beats and some synths in, and just seeing what works.”- Daniel

  • Jeremy and Daniel have grown together and fed off each other in a positive way.

  • Smoking weed can help you get into a different mindset and think differently about life.

  • Recognizing your anxiety around weed can help with relaxation and spur creativity.

    • “Before I even smoke, I just think like, how do I feel right now? You know, just normally. And then, after I do, I just go back to that. I know what I felt like before this. Why would I feel worse now?”- Daniel

  • While their work can be isolating at times, Jeremy and Daniel are heavily involved with each other’s roles through real-time feedback.

  • Self-awareness is the key to finding common ground.

    • What would I put on my playlist? We try to make stuff that fits that. You want to like your music. Why would you make stuff you don’t like?”- Jeremy

Music as a Means to Self-Improvement

  • Making music can be used as a practice to get better.

    • “Continue to build upon what I have in my head originally, and don’t settle for what I had written down right away.”- Jeremy

  • Freestyle live streams and fishbowl lyric topics are a great way to improve your craft and get people involved.

  • A good producer has to be an expert with software plug-ins to get the sound they desire.

    • “I try to continuously figure out also if there are other instruments, or other software plug-ins that we need, because there’s a million out there. As a producer, it can be daunting to know what you really need to get to like really get your vision on paper.”- Daniel

  • Social media metrics aren’t an indicator of whether a musician is good or not.

  • Artists don’t experiment enough and often settle for the wrong thing.

  • Blind optimism, paired with self-evaluation, is the path to success.

    • “That ambition, that delusion, is actually a necessity because only those kinds of people are the ones who are actually going to get there because they think that they can.”- Daniel

  • Realizing your limitations helps you steer your mentality towards constant improvement.

The Difficulty and Reward of Being an Artist

  • Streaming services have good playlists and algorithms, but are not useful for discovery.

    • “I like how algorithms give you more of what you want and the more you use them, the better they get at that. But I think where algorithms fail in some sense is that you don’t have the random selection factor.”- Zach

  • Music promotion can be confusing and expensive from the artist's perspective.

    • “That’s 50 percent of it, is the making the music. The other 50 percent is marketing and spending money on it.”- Jeremy

  • Creativity is a gift that you’re born with, not a learned habit.

    • “There are people that have these gifts that are beyond anything anyone can measure because it’s not a measurable thing. It’s just unique and intangible.”- Daniel

  • Making music is about being vulnerable and putting yourself out there, even when it’s rejected. You can respect something that you don’t like.

  • Zach feels that it’s unfair for content to be nitpicked because it’s often pulled out of context.

  • Being a musician gives you a deeper understanding of the subtle beauty behind it.

    • “Now I hear every layer in a song and how it mixes together well. Maybe how somebody’s voice is like actually amazing when before I used to just think like ‘oh they’ve got a good voice. They’re a pop singer or something like that.’”- Daniel

  • Creativity disappears when the process is underappreciated.

    • “Don’t really focus too much on the major part of the song, whether that’s the chorus lyrically, or you know, some awesome part of an instrumental. Think about the little things.”- Jeremy

  • A public catalog of random household sounds is a billion-dollar idea.

Unexpected vs. Absurd Views

  • Jeremy is basic and uses his ‘considerate voice’ when approaching Daniel’s love of Avatar: The Last Airbender. He thinks that Spongebob is on another level.

  • Zach crowns Daniel the winner of the spontaneous ridiculous view challenge since Jeremy’s love for Chelsea Cutler is more unexpected than absurd.

How Music Has Evolved Through Sampling and Experience

  • Sampling is the most pivotal change in the evolution of music.

    • “Now, so many people just use sampling as the way that they just create music, and I think it’s put a whole different spin on the creativity, not just the creative process.”- Daniel

  • The production process is like putting together an enormous puzzle.

  • Past experiences are a primary hidden influence on their music.

  • Daniel’s Columbian heritage and interest in international percussion is a source of East Mane’s variety.

    • “I try to use that influence that I have to grab a lot of different sounds and influences from different international cultures because I never want our sound, or our style, to be pigeonholed into one thing.”- Daniel

  • Observing how different cultures react to the same event explains a lot about life and enhances your experience.


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