Marshmello Flies High With First Ever Virtual Concert On Fortnite

This past week, Marshmello made history with the first ever virtual concert in the online video game Fortnite. In ten minutes, the superstar producer Marshmello reached more people than the Super Bowl Halftime Show. What does this mean for the future of concerts? How can this virtual reality takeover be repeated? What goes into planning a groundbreaking event like this? Here’s what you need to know:

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OffStage Spotlight: Emo Nite

The founders of Emo Nite are bringing the house party to a city near you. What started as an idea between three friends has sparked a nationwide tour filled with punk-rock, nostalgia, and a live show wrapped into one. No separation lies between the stage and the fans. The stage transforms into the party. T.J., Babs, and Morgan, the founders of Emo Nite, say it best: We are not a band. We are not DJ's. We throw parties for the music we love.

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YouTube Adds Eventbrite: Concerts Have Never Been Closer

Now involved with over 70% of the US ticketing market, YouTube has entered into a partnership with Eventbrite. Video viewers on YouTube’s platform will now be able to click a button linking directly to concert ticket sales. What does this mean for the landscape of the live performance market? How does YouTube plan to capitalize on this partnership? How will this affect you, the average ticket holder?

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