Eminem’s album sales for his most recent project, Kamikaze, have been everything but slim. Kamikaze has busted streaming records and earned the top spot on Billboard. How did this surprise release amass titanic numbers without promotional buildup? Why have other top artists been employing similar strategies? Are the days of the traditional album release over? Here’s what you need to know:
Read MoreThis past week, Amazon let loose a massive marketing campaign aimed at converting music listeners to their streaming platform, Amazon Music. Developed with global independent agency Wieden+Kennedy, this campaign employs star power and the power of Alexa backed by one mantra: A Voice Is All You Need.
Read MoreYasmin Lajoie, a 29-year-old music manager in the UK, wrote this letter on her experiences with sexual assault in the music industry. She also appeared on BBC news to speak about what she's been through. Yasmin, along with three other prominent women in the industry, started the 'Stop 2018' campaign aimed at ending bullying, misogyny, sexual harassment, assault, and rape in the music business.
Read More