Welcome to the first installment of our Offstage Spotlight series where we speak to those in the music industry who make their living off of the main stage. These people include label executives, managers, booking agents, light technicians, and others who play essential roles in the music world.
This week, we sat down with the founders of LVRN, a label and collective located in the heart of the city of Atlanta. LVRN has developed and signed multi-platinum artists like 6lack and D.R.A.M. while staying true to their creative visions. What started as an idea between five friends at Georgia State evolved into a collective powerhouse in the birthplace of the trap. On this episode, we discuss the origins of LVRN, sleeping in Uhauls, the Anti-Tour, partnering with Interscope Records, working with artists like 6lack and D.R.A.M., and more.