Virtual Reality Is A Virtual Certainty In The Future Of Music

Before, a fan had to attend a concert venue to see their favorite artists play live. Now, MelodyVR is bringing you up close to live performances from the comfort of your couch. An Oculus Headset and the MelodyVR app can transport fans to the concert venue through virtual reality technology. How will this affect the live performance market? What does this mean for artists and fans? What will this experience look like? Here’s what you need to know:

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OffStage Spotlight: Emo Nite

The founders of Emo Nite are bringing the house party to a city near you. What started as an idea between three friends has sparked a nationwide tour filled with punk-rock, nostalgia, and a live show wrapped into one. No separation lies between the stage and the fans. The stage transforms into the party. T.J., Babs, and Morgan, the founders of Emo Nite, say it best: We are not a band. We are not DJ's. We throw parties for the music we love.

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Fans, Phones, and Concert Filming

Are phones killing the concert experience? Since the advent of the camera phone, filming at concert venues has become a mainstay of live performances. Instead of witnessing the real time production on stage, many are absorbing the climax of shows through the lens of their phones. How do the fans feel about this phenomenon? What do the artists think? And how can we find a middle ground between recording the moment and living in it?

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OffStage Spotlight: Todd Erickson of Babco Entertainment

With over 20 years of experience in the music industry, Todd Erickson is now a partner at Babco Entertainment, a premier East Coast booking agency. Todd, alongside company founder Melissa Boyle Aronson, books concerts all over the country with some of the largest artists in the world. The Babco roster spans various genres and decades. Todd has worked with acts from Kanye West, Maroon 5, and Jason Derulo to The Goo Goo Dolls, Earth Wind and Fire, and Ke$ha. With extensive booking experience, Todd shared his insight into entering the industry as a college student, how music genres affect show production, the effect of streaming on live music, and more.

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Can Podcasts Save Music Streaming?

The past two years, Spotify has posted staggering losses that would make even the most optimistic of investors flinch. Making moves in the podcast lane, Spotify has built up an impressive lineup of original content and exclusive shows to counteract the bleeding. What makes podcasts so lucrative to the music streaming titan? How can podcasts help break the chains tightened by major labels? Here’s what you need to know.

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Put It In Drive, I'll Be Outside, I'll Be OTW(aze)

This past week, Waze announced the beta testing of the Waze Audio Player with the full rollout scheduled within the next few weeks. This new feature will allow ‘Wazers’ to switch between seven different audio partners without leaving the Waze app. Which audio players are in on this deal? What does this mean for driver safety? Here’s what you need to know:

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YouTube Adds Eventbrite: Concerts Have Never Been Closer

Now involved with over 70% of the US ticketing market, YouTube has entered into a partnership with Eventbrite. Video viewers on YouTube’s platform will now be able to click a button linking directly to concert ticket sales. What does this mean for the landscape of the live performance market? How does YouTube plan to capitalize on this partnership? How will this affect you, the average ticket holder?

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+1 Records Is Forging The Future Of Music Management

Shifting the focus of artist development, +1 Records values sound strategy and meaningful relationships over filling names on a roster. Blending management and public relations, Jonny Kaps and Nat Hays, the founders of +1 Records, have taken a personalized approach to developing artists while building strategic partnerships. Here’s what you need to know about the label powered by “Hustle & Muscle”:

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Super Exposure For Super Bowl Halftime

Year after year, the Super Bowl halftime show provides a worldwide platform for music’s top talent. This February, over 100 million will tune in to watch Maroon 5 take the stage in Atlanta. For 30 minutes, the game takes a backseat to the most widely televised musical performance in history. How much do artists make from playing a halftime show? Why did the NFL tap Maroon 5, an LA-based band, over the excess of homegrown talent from the hip-hop capital of the South? How much does it cost the league to fund this performance? Here’s what you need to know:

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The Future of Music A.I: Artificial Intelligence vs. Artist Ingenuity

As humans, we interact with artificial intelligence everyday. From our phones, to our tablets, to our cars, these objects have become an intelligent extension of the human form. What does this mean for music? Will A.I. ever be able to replace human creativity? How will musicians and technology interact in a future inevitably shaped by A.I.? Here’s what you need to know:

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Surprise, Surprise. Eminem's Album Debuts at #1

Eminem’s album sales for his most recent project, Kamikaze, have been everything but slim. Kamikaze has busted streaming records and earned the top spot on Billboard. How did this surprise release amass titanic numbers without promotional buildup? Why have other top artists been employing similar strategies? Are the days of the traditional album release over? Here’s what you need to know:

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3LAU, 3lockchain, and the Future of Festivals

Blockchain technology is shattering the mold of our current financial system, and one DJ is looking to introduce this innovation to the music world: 3LAU. What will cryptocurrency look like in the music industry? How does this tech have the power to change the face of festivals? How will this loosen the grip of large corporations and bring power back to the fans? Here's the rundown:

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The Music Modernization Act and the Future of Music Copyrighting

What is the Music Modernization Act? How will one piece of legislation alter the foundations of the music industry as we know it? How will this act affect every artist from the bedroom producer just starting out to multi-platinum artists selling out stadiums? The MMA is set to shake up the chain of command and serve artists a larger slice of the revenue pie. Here's what you need to know:

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